Binab Property Group Marketing Plan

Print Advertising

Feature Sheets

Binab Property Group prints high end feature sheets with floor plans on them. Often a Buyer will see numerous properties in one day of showings and can be overwhelmed and have problems remembering layouts. Our feature sheets are visually captivating and effective as our floor plan allows buyers to review the floor plan after their showings. First impressions are very important but so is the one just before a buyer chooses to write an offer. If they cannot remember your layout it often means they don't remember your property when writing an offer. 

Real Estate Victoria Weekly Newspaper

Real Estate Victoria is a weekly publication that provides thousands of people with a wide variety of properties for sale. Included are brand new multiple listings, commercial opportunities and a list of the week's open houses to attend. An average of 20,000 copies of Real Estate Victoria are distributed free of charge each Thursday from convenient boxes at banks, insurance companies and shopping areas throughout Victoria. Real Estate Victoria (www.revweekly.com) now offers this information on-line on the world wide web. Binab Property Group advertises often with Real Estate Victoria as well as other Black Press publications. This advertising tool has helped us effectively sell more of our own listings as well as introduce more Buyers to those listings.

SNAP Magazine

Binab Property Group has partnered up with SNAP magazine in a print campaign. SNAP Victoria can be found in local grocery stores and around town wherever Real Estate magazines can be found. Binab Property Group advertises with SNAP and can often be found in the magazine at fundraisers and other local events. We believe in a strong community presence as does SNAP. Grab your copy today!

Online Presence

Binabpropertygroup.com

Binab Property Group is proud to offer one of Victoria's premier Real Estate websites. The Brand and website were created in a way to be visually captivating yet easy to navigate. Victoria is a large destination place and many buyers are from out of town however the majority are local. That being said we have kept all types of Buyers in mind when designing the website. We are definitely living in an Internet world but not everyone is computer literate and we have kept that in mind. You will find our website stunning and easy to use.

 

New Listing Email

RE/MAX Camosun is proud to be Victoria's #1 Ranked RE/MAX office. We have our Executive Assistant put together a "JUST LISTED" email to notify the other Realtors at our office about our new listing. With the help of the other agents that we work with, we have been able to sell properties before they hit the MLS system.

 

Online Marketing

Binab Property Group is one of the leaders in online marketing and social networking. Real Estate is constantly changing and we are aggressive with our internet campaign. Below are some of the sites you can potentially find us advertising our properties or services.

  • MLS System - Canadian Multiple Listings Service
  • ICX.ca- For Commercial Properties
  • UsedVictoria.com - We advertise our listings on UsedVictoria
  • Craigslist Victoria - We advertise our listings on Craigslist
  • RE/MAX Camosun Website - Find our listings on our local RE/MAX website
  • RE/MAX Canada - Our listings can be found on REMAX.ca 
  • Facebook - Check out our Facebook page. We advertise new listings, sales and open houses on our Binab Property Group page
  • Twitter - Check out our Twitter page. We tweet about open houses, new listings and buyer wants on Binab Property Group account (@BinabProperty)
  • Open Houses - We advertise our Open Houses here
  • Real Estate Victoria - Binab Property Group proudly advertises with REV and other Black Press publications.
  • SNAP Magazine Victoria - Binab Property Group proudly advertises with SNAP and you can often find the team in the paper at local events and fundraisers etc.

Search Engine Optimization

Binab Property Group understands the importance of being found on the internet. Our website has been designed with this in mind. Our aggressive Social Networking campaign combined with Search Engine Optimazion puts Binab Property Group near the top for internet searches.

 

 

Our Brand

Signage

Signage

The Binab Property Group brand was created along with Media One. The idea was to create a logo that is visually stunning and easy to remember. Often Buyers will drive by a property quickly and see a For Sale sign. Our goal was to create a logo that sticks in their mind. That, combined with the reputation of the Binab name brand, has led Buyers to find our listings. Our signage is clean, clear and often oversized (where allowed) to imprint in the mind of those whose pass by. 

Other Marketing

Custom Projects

Binab Property Group sells Residential, Condominiums, Apartment buildings, Revenue Properties (Duplexes, Triplexes etc) and Acreages. Sometimes these properties require signage that is different from our other listings. We have a close relationship with some of the best graphic designers in the business and are able to customize signage that is visually captivating, easy to read and true to the Binab Property Group brand. Contact us today to find out what we can do for your project.

Referral Program

Binab Property Group is excited to pay you for your referral. If you refer us someone who buys or sells we pay you $500 upon completion.